Strategic Planning
$ Built
a computer model that predicts the profitability of a manufacturing
company using 50+ economic, sales and expense variables. Incorporated
probability analysis, with graphical representations of financial
performance.
$
Consulted with a global corporation
to review their strategic and marketing plans, identifying weak
assumptions and unrealistic projections. This project also forecasted
competitive reaction.
$
Teamed with
three Fortune 100 companies for the development of strategic plans
that resulted in a significantly increased market share for each
company.
Marketing Management
$
Performed market
analysis to determine the economic viability of launching several
new products into established market segments. Developed a strategic
corporate
plan and periodic tactical marketing plans for each product, from launch
through the
later stages of its life cycle.
$
Developed sales strategies and
sales resources to invigorate lackluster sales performance. Trained sales
leadership on new new product strategies.
$
Consultant to executive and
mid-level management, providing an experienced outside perspective on
marketing strategies.
$
Developed
processes for the management of product
strategy, pricing, contract negotiations and sales administration.
Competitive Intelligence
$
Authored a
competitive analysis of ten producers of textiles, for an industry
publication.
This included: management strengths, production capability, technology
estate, global
marketing position, and financial analysis.
$
Prepared
an expert opinion, for use in litigation, on patents issued to competing
companies on a specific technology.
$
Retained
as a consultant to conduct product surveillance and analyze product
developments by the leading competitors for a market segment.
Communication
$
 Past
Consulting Editor for the International Nonwovens Journal, an
industry trade magazine and the Managing Editor for the Nonwovens Patent
Newsletter. Contributed articles for other publications dealing with
marketing and product management issues.
$
Prepared
and conducted training seminars for clients in the U.S. and Asia.
$
Developed
company image, marketing strategies and themes to promote client's
selling position. Produced websites, literature, sample presentation and
standard proposal language that incorporates the company themes.
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